OJS also allows integration of social media buttons onto a journal’s sidebar by using the AddThis plugin. Go to Settings > Website > Plugins > Plugin Gallery to find and activate the AddThis plugin. You will need an AddThis account to activate statistics. See the PKP documentation for further instructions.
If you are new to social media for journal promotion, here is a useful article on promoting across different social media platforms. SAGE Publishing also has an in-depth guide to promoting your journal with social media.
There is a growing body of research on the effectiveness of promoting academic research through social media. For example:
- “Using social media to promote academic research: Identifying the benefits of twitter for sharing academic work”: 2020: https://doi.org/10.1371/journal.pone.0229446
- “Social Media and the 21st-Century Scholar: How You Can Harness Social Media to Amplify Your Career” (2017): https://doi.org/10.1016/j.jacr.2017.09.025